Sunday, January 25, 2009

The Art Of Public Speaking : Researching your audience

Without a shred of doubt,Knowing the audience is the first thing that a presenter should take as a priority.The more you know about them,the more interesting the presentation will be to them and the more profitable It becomes for you if you are doing business presentation.On the contrary,If no research have been done.I’m sorry to say that you are leaving money on the table.Just think about it,how can you know what interests them? What kind of information could be helpful for them? And before all that,How can you engage,influence and persuade them? Here are some hints on how to deal with this very sensitive stage.

-The first thing to do is to know their background,there needs as well as there wants.

-Where they work? Do they belong to the same workplace.So this means they are having the same interests and drives.

-Knowing more about each individual,if you are holding a small conference,will vastly help you to fit there needs.

-If you are wondering about the source from which you derive all the information that is needed,you consider trade journals,company website,professional publications,collegues,friends and why not members in the audience themselves.

-Meeting some of them can give you

In a nutshell,putting more time and energy will certainly pay off.All the information you collect about your audience will help you to meet their expectation and anticipations.Don’t be narrow-minded In presenting only what you believe In,but you should also take into account there’s as well.

Tuesday, January 20, 2009

The Art Of Public Speaking: How do your audience remember what you say

After knowing your audience,what they want and what they need.I think that there is another task to fulfill.Have you ever wondered how do people process information? How do their brains store it ? Isn’t making them remember what you say is your fisrt and foremost concern ? Have you ever asked yourselef how our memory work?

Well,In these few lines,you will learn how to get your information remembered by yout audience for maximum impact.

It’s well known that what we see is more memorable than what hear because once you see something,your brain creates a mental picture about it so that it becomes more memorable than hearing it.apply this principle in your presentation and you’ll see a marvelous difference.In your presentations,you should get them use as many senses so that things become more intreseting for them.for instance,use animated visual graphics,give them assignment to do….etc.You want to know that the more senses that are involved in processing new things,the more it gets imprinted in the memory and the stronger will be the memories associated with that information.Another fact about memory is that is can be easily get borred if you give it more than seven information to process at once.So you have to be very careful when organizing the presentation to not exeed more than seven information at sure that if you overload your speech with too much information,then your audience will get lost and start listening to listen to their internal thoughts rather than what you say.One final thought is to use individuals names to that to focus their attention and awaken their memory system in order for you to guarantee that your messages will get across smoothly.

Friday, January 16, 2009

The Art Of Public Speaking : Controlling the audience

Preparation and rehearsal play an integral part of your presentation’s overall performance.However, throughout the course of presenting; you may come across some unexpected incidents, among these: problems with audience control. It is very possible that some of them may arise problems concerning what you say. Especially if the content of the presentation goes against either there expectations or against their beliefs vis-à-vis a particular topic. So in situations like this, one needs more than preparation to tackle the raised problem. So how can you deal with such embarrassing situation?

To be candid, I’ve never come across such circumstance.However, it worth sharing some tips and hints on how to surmount such problematic situation. If a member in the audience is being so unfriendly with you, then there must be a reason why he is doing so. Chances are he or she gets bored or disagrees with what you say. The key here is to not take it personally and second, do not engage in a one-to-one conversation with that person. You can appeal to members in the audience who certainly will be on your side. You may say ‘I understand that you disagree with what I say, and you are welcome to disagree with me, but can we put it off until I finish the presentation?’ After doing so, you can say something to the audience to calm them down. Something like ‘I hope that we are now feeling comfortable….etc’

The most important thing here is to be prepared first and make your audience interested and humored. So if you succeed in making them interested in what you say, then be sure that nobody will raise such problematic situations. The main thing to remember here to be as polite as you can, do not engage into conversations with that person and don’t take it personally.