The Art Of Public Speaking : Researching your audience

Without a shred of doubt,Knowing the audience is the first thing that a presenter should take as a priority.The more you know about them,the more interesting the presentation will be to them and the more profitable It becomes for you if you are doing business presentation.On the contrary,If no research have been done.I’m sorry to say that you are leaving money on the table.Just think about it,how can you know what interests them? What kind of information could be helpful for them? And before all that,How can you engage,influence and persuade them? Here are some hints on how to deal with this very sensitive stage.

-The first thing to do is to know their background,there needs as well as there wants.

-Where they work? Do they belong to the same workplace.So this means they are having the same interests and drives.

-Knowing more about each individual,if you are holding a small conference,will vastly help you to fit there needs.

-If you are wondering about the source from which you derive all the information that is needed,you consider trade journals,company website,professional publications,collegues,friends and why not members in the audience themselves.

-Meeting some of them can give you

In a nutshell,putting more time and energy will certainly pay off.All the information you collect about your audience will help you to meet their expectation and anticipations.Don’t be narrow-minded In presenting only what you believe In,but you should also take into account there’s as well.